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Trudy Haynes is my favorite. “I’m your direct connection… to the grapevine.” But I love it all — the weird sunny/rainy/lightning bolts over Philadelphia City Hall, the dramatic electronics from the stock ticker and meterological equipment, the “Whoo!‘s” from the electro-disco sound track, it’s all fantastic.

PS: I have written a blog post about this before, but the clip keeps on disappearing from Youtube. This time, I snagged a copy of my own so that it won’t happen again. (All copyrights respective of their owners, this is for educational purposes only.)

However, this is just the song KYW-TV used for their Direct Connection promo spots, which aired from 1979–1980. The background images are the same ones used during the actual commercials, but the footage of the commercials themselves have been taken off of Youtube. So I snagged this for myself, in case it were to be removed like the promos themselves.  I am keeping it for cultural exposure if nothing else.

Imagine the following mixed with news reporters stating such directly connected, cocaine-fueled promises as: “I’m your direct connection — to the I-TEAM.” Or: “I’m your direct connection … to the grapevine.” (The best line of all.)

This may be one of the only TV promo jingles that would have been considered hip and par for the course in a 1979 dance club. It has the pulsing Moroder-esque beat that never gets old, with only occasional interludes of strings, interrupted by a whimsical “Whoo!”

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